A system is disclosed for delivering and displaying images on web pages and enabling and implementing various interactive functions with respect to the images, so as to give a user the illusion that objects or scenes depicted in the images are rotating, being zoomed in on, changing color, being measured, or having certain areas of the objects or scenes highlighted with enlargement and/or text, among other things. Various methods of enabling and implementing the interactive functions are described, including enabling the interactive functions by displaying and hiding image layers by manipulating the width and height parameters of image layers or adjusting width and height styles associated with image layers and enabling the interactive functions by associating image layers either directly or indirectly via a grid with strips defined by styles. The system includes a graphical user interface (GUI) that a user can use to configure his or her own images for interactive functions, including an interface that invites a user to supply parameters corresponding to those necessary to enable and allow to be carried out the interactive functions and/or parameters corresponding to data about the images, for example, specifications for an object depicted in a set of images.