An apparatus and method for enabling the transfer of a fluid to a web material, the apparatus comprising a fluid transfer component having a first surface, a second surface, and a non-random pattern of distinct pores. The pores connect the first surface and the second surface and are disposed at preselected locations to provide a desired pattern of permeability. The apparatus also comprises a fluid receiving component comprising a fluid receiving surface, a fluid supply adapted to provide a fluid in contact with the first surface of the fluid transfer component, and a fluid motivating component adapted to facilitate transport of the fluid from the first surface through the pores to the second surface. The method comprises steps of providing the apparatus, motivating a fluid through the pores and bringing the fluid receiving component into contact with the motivated fluid.