A method for confirming and reporting on fulfilled and unfulfilled
advertising orders includes assigning unique identifiers to a plurality
of commercial advertisements, recording information regarding the
plurality of commercial advertisements and the respective unique
identifiers in a computer database, receiving electronic detections of a
plurality of actual market-broadcast instances of a commercial
advertisement from a plurality of broadcast markets, recording
information regarding the detections in a computer database, associating
related ones of the plurality of actual market-broadcast instances of the
commercial advertisement in a computer database, the related ones of the
actual market-broadcast instances being from a plurality of broadcast
markets and being related to a common featured program broadcast in the
plurality of broadcast markets, recording information regarding a
plurality of multi-market broadcast orders of commercial advertisements
in a computer database, and associating the associated related actual
market-broadcast instances of the commercial advertisement with a related
multi-market broadcast order for the commercial advertisement in a
computer database, the multi-market broadcast order comprising the
plurality of broadcast markets.