Methods, computer readable media, and systems including program instructions are provided for use with virtual product showrooms. A method embodiment includes providing a website with product information for a number of products offered by a distributor to a reseller. The embodiment also includes receiving a price control input, for a particular product from among the number of products, from the reseller, through the website. The embodiment further includes displaying product information, for the particular product, on the website, to a potential purchaser, based on the price control input.