The disclosure is generally directed to a system and method of managing and deploying Internet protocol television (IPTV) services. The method includes a service product offer management and deployment system. The method further includes a service product ordering subsystem to receive and process a service product order in response to service product offer. The service product order identifies a particular communication service subscriber, a service area, a service control group, a service product attribute, a facility deployment component, and a set of permitted end user device types. The method also includes a service delivery platform subsystem coupled to the service product ordering subsystem. Further, the method includes an Internet protocol television deployment subsystem coupled to the service delivery platform. The Internet protocol television deployment subsystem includes a plurality of video content packages.