A rearview mirror assembly for a vehicle includes a reflective element having at least one substrate with a reflective coating thereon. A specularly reflective indicia reflector is established to form indicia or information at the reflective element. The indicia reflector provides a visible contrast to the main mirror reflector so that the indicia or information is subtly viewable by a person viewing the mirror assembly. The reflective element reflects light incident thereon over the surface coated by the reflective coating of the main mirror reflector, including the area at which the indicia reflector is established.