An image forming method in which toner having a an average circularity of 0.94-0.99, and an average equivalent circle diameter of 2.6-7.4 .mu.m of toner particles is utilized, an electrostatic latent image formed on an image carrying member being developed, and the toner image is transferred on a transferring material followed by fixing, wherein non-transferred toner remaining on said image carrying member is collected for reuse for image formation, and non-transferred toner collected is utilized after having been passed through a toner intermediate chamber.