A self-orienting display senses the characteristics of an object and automatically rotates and reformats a display image in accordance with those characteristics. In one embodiment, the object is the display device, such as a hand held device, that provides the display image. And as the display device is rotated, the display image is continuously rotated until the device is positioned back to its previous orientation. Characteristics may be sensed by mechanical sensors, electrical sensors, optical sensors, acoustic sensors, gyroscopic sensors, or a combination thereof. Sensors may be positioned on the display device, a person, or a combination thereof. The display images may include graphic display images, textual display images, videos display images, and functional control buttons (e.g., functional displayed representations of control buttons such as play, rewind, stop, scroll). The self-orienting display may also include an authenticator that authenticates a user.