An augmented reality platform is provided which interacts between a mobile device and a server via a communication network. The augmented reality platform includes an image recognition application located on the mobile device which receives a live, real-time image and converts the image into coordinates, and a client application located on the mobile device which transmits a data packet including the coordinates. A server application provided on the server receives the data packet from the client application, identifies a logo included in the live, real-time image, and sends content or a link thereto to the mobile device in accordance with the logo. Alternatively, the identification of the logo may occur internally--without the assistance of the server. The client application on the mobile device processes the content or the link thereto and forms an augmented reality image on a display of the mobile device based on the live, real-time image and the content.