Methods of creating a secure channel over which credit card personalization data can be transmitted over the air (OTA) are provided. In particular, Generic Authentication Architecture (GAA) may be used to establish a secure communication channel between the user equipment (UE) and a personalization application server or bureau acting as a network application function (NAF) server. An user equipment, personalization application service (e.g., a NAF server), a system embodying a personalization application server and an user equipment, and a computer program product are also provided for creating a secure channel, such as via GAA, over which credit card personalization data can be transmitted OTA.