An information processing system for consumers at a store may include a
plurality of radio frequency (RF) identification devices, where each RF
identification device is to be temporarily associated with a respective
consumer during movement about the store. At least one RF receiver device
may be arranged about the store for receiving communications from the RF
identification devices, and at least one consumer identity reader may be
arranged about the store for reading respective identities of the
consumers. An information processor may cooperate with the RF receiver
device(s) and the consumer identity reader(s) for generating consumer
position data of the consumers during movement about the store based upon
communications from the respective REF identification devices to the at
least one RF receiver device, associating the consumer position data with
respective identities of the consumers, and initiating consumer-specific
advertisements based upon the consumer position data and respective
identities of the consumers.