The present invention is a cosmetic product counseling system in which a
user terminal is provided with skin diagnostic equipment for measurement
of the skin of customers. Cosmetic products suited for the customers are
selected based on skin condition data obtained from the skin diagnostic
equipment before selecting a cosmetic product and attribute data entered
from the user terminal which are in the server. A product selection DB is
provided in which product matrices linking each item contained in the
skin condition data and product characteristics of the cosmetics are
stored. Then, based on result skin condition data indicating skin
condition of the customer after using the selected cosmetic product and
usage evaluation data entered by the customer responding to a
questionnaire, the cosmetic product is reselected until a predetermined
satisfaction rating is obtained from the customer.