An apparatus, and an associated method, for providing personalized content to a guest at an exhibit area. Content is collected and stored that is associated with exhibits of the exhibit area. The exhibit content is formed of content portions that are tagged with identifiers. The identifiers correspond with categories of guest, demographic information. When a guest enters the exhibit area, demographic information associated with the guest is used to create personalized content that is played out to the guest by way of a guest device carried by the guest when the guest is detected by an exhibit node detector to be in vicinity of an exhibit.