An apparatus and method for creating a personal radio or television station for broadcasting over the Internet includes a user logging onto a dedicated server on the Internet, creating a personal account associated with memory storage and a unique companion webpage address, selecting audio and or video content from predetermined server play lists including news, music, sports, weather, traffic, emergency and civic announcements. The server operator secures licenses from content providers for rebroadcast rights. The user may also upload personal audio or video content to the server. The user creates his own playlist for broadcast which may include server content or his own personal content. A `live mode` is also presented where a user may stream live audio and or video content from his own broadcast studio to the server for rebroadcast over the webpage. Streaming protocols are used to broadcast content to multiple listeners and prevent copyright violations.