A method for eliminating color shift phenomenon that produces due to high or lower brightness in an image, includes: firstly, transforming an image datum into a frequency domain with a brightness signal and a chrominance signal; and then adjusting chrominance for each pixel according to judgment of brightness of different pixel in order to eliminate color shift of high or lower brightness. Moreover, because color shift is eliminated by a linear formula, the chrominance of each pixel is changed gradually and no fault.