Under the present invention, there is provided a system and program product for using Open Mobile Alliance (OMA) Device Management (DM) alerts to send client commands/requests to an OMA DM server to initiate management actions on the OMA server. An OMA DM alert is sent from a client device to an OMA DM server to initiate a management action on the OMA DM server. In response to the OMA DM alert, a reply is sent from the OMA DM server to the client device.