This invention relates to a new and distinct variety of strawberry plant named `TAMIR`. This new strawberry plant named `TAMIR` is primarily adapted to the climate and growing conditions of the growing conditions of the Sharon coastal plain, at 32.degree. latitude, located in Israel, and is primarily characterized by low amounts of runners (stolons) production in the propagating nursery; no chilling requirement for flower induction; very early fruit production from the first week of November in Israel; moderate plant size with open, flattened habit; fruiting trusses position level with foliage; large fruit size, orange-red in color; high fruit firmness even in high temperatures; juicy fruit texture with strong flavor; very nice appearance with yellowish achenes over bright red fruit skin; and high field tolerance to powdery mildew.