A method and apparatus for establishing a radio bearer of a point-to-multipoint multimedia service by utilizing a reference configuration of radio bearer parameters for quickly establishing a radio bearer when a mobile terminal moves between cells. By configuring radio bearer parameters for a specific point-to-multipoint service by utilizing a reference configuration such that the same, or equal value, protocol and channel parameters are set for each cell, different cells in a communication system in which a specific point-to-point service is provided are able to configure the radio protocol entities, channels, and radio bearer at the same time by utilizing the same parameter values, thereby minimizing delay in establishing a radio bearer and minimizing data loss occurring during handover, conserving network resources, and enhancing reception performance via soft combining.