A drive support apparatus that performs an interaction with a driver with respect to awareness of safe driving so as to make the driver drive safely. The drive support apparatus includes: a driving state detecting portion for acquiring driving state information including at least either information about a traveling situation of the movable body or information about a driving operation from an in-vehicle sensor; a driver information storing portion for storing awareness information representing digitized awareness of the driver with respect to safe driving; an interaction controlling portion for generating a question for checking the driver's awareness with respect to safe driving when the driving state information and the awareness information satisfy predetermined interaction-start conditions, outputting the question as a synthesized voice, and recognizing an answer content from a voice of the driver to the question; and an awareness information generating portion for updating the awareness information in accordance with the answer content recognized by the interaction controlling portion.