A method of providing financial advice to a client that provides
sufficient confidence that their goals will be achieved or exceeded but
that avoids excessive sacrifice to the client's current or future
lifestyle and avoids investment risk that is not needed to provide
sufficient confidence of the goals a client personally values. The method
comprises obtaining typical client background information, as well as a
list of investment goals, and ideal and acceptable values in dollar
amounts and timing for each goal. The client is then asked to provide
their preferences for each goal on the list compared to each other goal
in the list, wherein the client's preference is expressed in terms of the
price, in money or time, that the client is willing to pay in one goal to
achieve another goal or a greater amount or sooner timing of other goals
on the list. A matrix can be used to express these value contrasts. A
recommendation is then created using the portfolio value, and the client
goal preferences and the ideal and acceptable values of goals, by
simulating models of the relevant capital markets and investing
exclusively in passive investment alternatives to avoid the risk of
potential material underperformance of active investments under the
premise of avoiding investment risk that is not needed to confidently buy
the client the goals they personally value. The recommendation may
include a range of portfolio values over their life or time horizon
within which the client's portfolio should remain in order to ensure the
recommendation remains within a "comfort zone", which represents
sufficient confidence that the client's goals will be achieved while
avoiding excessive current sacrifice. Periodic monitoring of the
recommendation is also performed to capture changes to the client's goals
and actual portfolio values based on the results of the capital markets.
Appropriate changes to the recommendation can then be made to ensure that
the recommendation remains within the "comfort zone".