A system that facilitates tracking and tracing products in an industrial environment comprises a reception component that receives data indicative of location of entities within an industrial environment, wherein the data conforms to a hierarchically structured data model. A monitoring component facilitates tracking and tracing the entities across process boundaries. Tracking refers to a process of uniformly building a track of objects that are forwarded to, processed for, applied in, or disposed of usage. Similarly, tracing is the process of uniformly generating a sample of traces of objects that are forwarded to, processed for, applied in, or disposed of usage.