The presently claimed invention relates to connecting video and audio signals to audio-video content. One claim recites a method including: receiving data at a server, the data representing picture elements of a video signal or audible portions of an audio signal, the data having been communicated from a remotely located handheld device; at the server, using a processor to derive identifying information from the data; obtaining a link or an address pointer from a database or registry using at least the derived identifying information, the link or address pointer linking or pointing to audio-visual content which is stored at a location remotely located from the server, the audio-visual content being associated with the video signal or with the audio signal; communicating the link or the address pointer to the remotely located handheld device, whereby the remotely located handheld device is provided access the audio-video content with the link or the address pointer. Of course, other combinations and claims are provided too.