Indirect persistent storage of data in a file that is associated with an application program and is capable of having an embedded OLEObject includes creating the OLEObject by way of a Component Object Model add-in that supplements the application program, and using the OLEObject to store the data in the file. The OLEObject is marked so that it is hidden from a user of the application program. After loading a file that was previously saved and closed, the OLEObject is initialized, and the stored data is retrieved. The add-in may be a reporting add-in that queries a database, such as an OLAP database.