A media enhanced shopping cart system comprises a shopping cart comprising a frame, a basket, a handle, a base tray, and a plurality of wheels, an inventory component for determining an inventory contained by the shopping cart, an identification component for associating a unique identity of the shopping cart, a correlation component of a modular computing device for correlating the inventory contained by the shopping cart with the unique identity of the shopping cart, and a communication component for conveying to a retailer system the correlation between the inventory and the unique identity of the shopping cart.