An array of disposable absorbent articles having a first article and a second article. The first article has an outer surface wherein the outer surface has an outer surface area and a first identifier having a first surface area. The first identifier is disposed on the first article and corresponds to a first performance characteristic. The second article has an outer surface wherein the outer surface has an outer surface area and a second identifier having a second surface area. The second identifier is disposed on the second article and corresponds to a second performance characteristic. The first article is a different article than said second article.