A light-emitting device includes a transparent substrate, a light-emitting layer which is provided on one surface of the substrate and which emits light in response to an electrical signal, a conductive portion which transmits the electrical signal to the light-emitting layer, such that light from the light-emitting layer is emitted after being transmitted through the substrate, and a light transflective layer which is provided between the conductive portion and the substrate at a predetermined distance from the conductive portion to reflect some of incident light through the substrate and to transmit the remainder.