An apparatus for selecting digital material objects containing MPEG-7 content descriptions in response to MPEG-7 content description queries. The apparatus comprises an MPEG-7 content description query generation tool coupled with a search engine configured for searching and comparing embedded MPEG-7 META tag information within file headers, or database information thereof, to the MPEG-7 content description query. The query tool and search engine may be implemented separately or in combination. By way of example, the MPEG-7 query generation tool is implemented within an application program such as a browser, or web site, to allow the user to readily and accurately define the content being sought. The content query being sent to a search engine configured for performing MPEG-7 content searches that return hits based on content related matches.