A system for customizing a communications network, the system including a first communications station associated with a calling party, a second communication station associated with a called party, a storage device containing at least one announcement, and a communications device for initiating a forked or forwarded call to locate the called party at the second communications station. The forked or forwarded call is initiated by the calling party whereby at least a portion of a call signal is replaced with at least a portion of the announcement. The announcement is associated with the calling party and is chosen by the called party and played to the calling party after initiation of the call but prior to active communication with the called party. Also, the call signal is selected from one of ringback signals, busy signals, network redirect signals, call progress signals, network announcement signals, or dial tone signals.