A server for distributing information provided by an information provider as an information element group consisting of one or more information elements connected, to a user terminal. The server includes means for creating a hierarchical structure between the information elements via an image, means for receiving an access to an image related to the first information element, means for searching a second information element constituting a hierarchical structure with the first information element via the image, and means for arranging the second information element on the image and distributing it to the user terminal.