Dispensing apparatus is primarily intended for dispensing product from product containers (12) by extrusion. In controlling discharge of product a flexible tube (25) is connected to the container outlet and the tube is engageable with drive means (29, 31) for deforming the tube and controlling product discharged along the tube to an outlet nozzle (26). Usually there will be valves towards the entry (27) and exit (28) of the flexible tube and the drive means engages the tube between the spaced positions.