A gaming device having a bonus game which is changed based on a wager in the base game. A wager in the base game determines if outcomes introducing other types of games into the bonus game are available to the player. In one embodiment, a plurality of masked player-selectable selections are presented to the player. A wager made by the player in the base game determines the number of picks of the selections provided to the player, and the wager determines the type of award or outcome associated with the selections. In one embodiment, a different type of game is introduced in the selection game such as a reel game. If the player wagers a predetermined amount, the gaming device provides an opportunity to spin the reels in the reel game. The symbols of the reel game, in one embodiment, represent portions of a product award which, if generated together along an active payline of the reels, is provided to the player. If less than all of the required combination of product award symbols occur on the reels, another type of award, such as a multiplier, is associated with the individual product award symbols on the payline and is applied to other awards provided to the player.