An imaging apparatus automatically detects an object and displays information on a display device based on a comparison between detected data and memorized (stored) data. The imaging apparatus includes a detecting circuit and a memorizing circuit. The detecting circuit detects the object based on the image data produced from an output of an imaging element and calculates a feature value representing a feature of the detected object. The memorizing circuit memorizes the feature value calculated by the detecting circuit. A feature value calculated by the detecting circuit based on the image data displayed on the display device is compared with the feature value memorized in the memorizing circuit. The display device displays information relating to the comparison result.