A laundry product is provided including a liquid concentrated detergent or fabric softening composition held in a dispensing bottle of a type not featuring a through-apertured gripping handle. The bottle includes a body having an open end terminating in a circular neck, first and second plane traversing a length of the bottle body with each bisecting the neck, the first and second planes being orthogonally oriented to one another, the first plane dividing front and rear major faces of the body into asymmetric first and second areas. A shrink sleeve is fitted over the body from a base of the neck down toward the closed end. A removable cap is fittable over the neck.