In one embodiment of the present invention, a liquid crystal display apparatus driving circuit selectively supplies positive polarity gray scale voltages or negative polarity gray scale voltages to video signal lines as video signals. The circuit includes a gray scale voltage generation circuit for generating a gray scale voltage for display; and first and second gray scale voltage adjustment sections included in the circuit, for increasing positive and negative polarity gray scale voltages while maintaining a voltage difference between the positive and negative polarity gray scale voltages and respectively adjust a center potentials of the positive and negative polarity gray scale voltages. This makes it possible to provide the liquid crystal display apparatus driving circuit which can make the center values of the positive and negative polarity gray scale voltages proximate to values which makes it possible to further reduce the flicker phenomenon without changing the gray scale property.