An improved fishing system that records ambient conditions existing at or around the time a fish is caught. The fishing system includes a lure which records ambient conditions, including time, date, depth, temperature, ambient light, an underwater picture of a hooked fish and water quality. After catching a fish, the recorded data is transmitted from the lure to a handheld control unit. The handheld control unit is also capable of recording location (via GPS), fish weight, water quality, and an out-of-water picture of the fish. The data stored by the handheld control unit is transmitted (via a wireless or wired network) and recorded in an Internet database. The lure can also be controlled to release a hook that becomes irretrievably stuck in an underwater obstruction. The path of the lure in the water can also be controlled.