The present disclosure is directed to a web services architecture comprising a component operable for rapid development of a web services application, a mobile application. The web services architecture also includes a telecommunications provider system and a service provider. The mobile application is related to the web services application deployable on a mobile device. The telecommunications provider system is operable to host the web services application and to identify the mobile device and federate information related to the mobile device. The service provider is operable to provide a mobile device service associated with the web services application. The service provider is in communication with the web services application and operable to use the federated information related to the mobile device to provide application services to the mobile device.