A developing unit supplies toner from a developing roller to an electrostatic latent image formed on an image carrier, and creates a visual image. A forced consumption unit causes, when a proportion of number of pixels used for forming the electrostatic latent image for a maximum image effective-width is equal to or less than a predetermined value, a forced consumption of toner by an amount corresponding to a difference between a toner amount corresponding to the number of pixels and a predetermined toner consumption amount. The forced consumption unit adds toner of an amount used in the forced consumption to an amount of toner to be supplied in a next imaging process.