The invention relates to a method for providing multicast and/or broadcast services to user terminals (8, 9) via a cellular network (2, 5). In order to increase the efficiency of multicast or broadcast transmissions, it is proposed that each of said user terminals (8, 9) willing to receive content data of at least one multicast and/or broadcast service enters at least once for a pre-determined time a state in which it is capable of receiving content data of said multicast and/or broadcast service. The invention equally relates to a corresponding user terminal, to a corresponding cellular network and to a corresponding mobile radio system.