A method of identifying content in a distributed computing system. The method receives an image or audio signal in a first device in the distributed computing system, such as a cell phone or other wireless device. In this device, the method performs an analysis of characteristics of the signal to identify portions of the signal from which to derive a content identifier. The method then sends the portions to a second, remote device in the distributed computing system, such as a server. The server further processes the portions to derive a content identifier, which in turn, is used to look up data corresponding to the content, such as a Uniform Resource Locator. In the case of a wireless telephone network, for example, the method distributes the task of identifying content signals captured through the microphone or camera on the phones in the network.