Particular embodiments generally relate to automatically controlling an item. For example, items may include electronic devices, such as televisions, lights, etc, and/or virtual devices, such as applications, etc. In one embodiment, items may be configured using metatags. When a device is connected for operation, one or more metatags for the device are received. A metatag be used to classify the device. For example, the metatag may indicate uses, locations, connections, etc. The use of device (e.g., pathway, reading, etc.) classifies the item in way it can be used. For example, a user may use a pathway light in different ways, such as the user may turn on all lights with the pathway metatag at night. The location indicates the location of the item, such as in the living room, bedroom, etc. The connections indications a type of item, such as a bedroom light, lamp, TV, etc.