A method for producing a programming element for a broadcast station entails generating an order in a database to produce a recorded announcement and identifying the script for the order. The script and an order are stored at a first location in the database by the salesman. The method continues by recalling the order from the database by a traffic director, assigning a cart number to the order, and storing the script and cart number at a second location in the database. The stored script, order and cart number are recalled from the second location by a producer at the broadcast station. The producer locates elements required in the script and produces the recorded announcement. The recorded announcement is stored at a third location with the order in the database. The method ends by retrieving the stored recorded announcement for use by the broadcast station.