Disclosed are a long-fiber reinforced and colored molded article having desirable physical properties such as superior impact strength, tensile strength, and flexural strength as well as superior heat-resistance, a long-fiber reinforced polyolefin composition for producing the article, and method for producing the article. The long-fiber reinforced polyolefin composition comprises long-fiber reinforced polyolefin pellets including 35 to 90 weight % of a long-fiber reinforcing agent and 5 to 60 weight % of polyolefin wherein the impregnation degree of the long-fiber reinforced polyolefin pellet is preferably more than 80%; and colored polyolefin pellets having the length of 5 to 500 mm, and including 0.01 to 15 weight % of a coloring agent for the total amount of the coloring agent and polyolefin, wherein the amount of the colored polyolefin pellets is 5 to 80 weight % for the total amount of the colored polyolefin pellets and the long-fiber reinforced polyolefin pellets.