The present invention is directed to the use of an improved hydrocarbon adsorbent coating for the treatment of evaporative emissions from a motor vehicle. More specifically, one or more hydrocarbon adsorbents, in accordance with the present invention, can be coated to any surface area of an air intake system to trap hydrocarbon vapors before they can escape to the atmosphere, through said air intake system. In another embodiment, one or more hydrocarbon adsorbents can be incorporated in the air filter of an air intake system.