A golf club stand to prevent the forgetting of spare clubs by standing them upright in a noticeable position when they are carried to a shot but are not used. The club stand folds into a compact configuration resembling a golf club for convenient carrying in a gold bag when not in use. The device generally comprises a shaft with a grip-handle similar to that of a golf club, and a sharp point at the distal end of the shaft to allow the club to be inserted into the ground. In addition, a dual-pivot arm is secured to the upper end of the shaft for supporting the handle(s) of one or more golf clubs. The ends of the dual-pivot arm are formed as cradles and may be pivoted into a transverse in-line position relative to the shaft. When the shaft is inserted vertically into the ground and the cradle ends of the pivot arm are horizontally disposed, a plurality of clubs may be supported by the club stand, the head of each club resting on the ground and the handle of all clubs supported by the transverse arm in one of the cradle ends. This keeps the clubs off the ground and highly visible. When they are standing upright in plain view they are harder to overlook and forget.