Displayed content of signage at a distal location is at least partially controlled by a processor and database that directs signage display from a distal location. A central location processing system collects information on local, area wide, national or international conditions, events or changes in status and directs local signage to display appropriate information. The central location itself collects information, samples information, and evaluates general information to determine what specific information may be appropriately or desirably displayed at local signage. The display may be relevant to seasonal events such as holidays, sports events, actual changes in season, school year beginnings or endings, political events and the like, or independent events or conditions such as weather changes, severe weather, sales events, consumer alerts, public alerts, special event days. Information displayed locally can consider evaluation of local response to a range of potentially displayed information.