Various methods are disclosed for monitoring user browsing activities that
indicate user interests in particular products, or other items,
represented in an electronic catalog, and for using such information to
identify items that are related to one another. In one embodiment,
relationships between items within an electronic catalog are determined
by identifying items that are frequently viewed by users within the same
browsing session (e.g., items A and B are related because a significant
portion of those who viewed A also viewed B). The resulting item
relatedness data may be stored in a table that maps items to sets of
related items. The table may be used to provide personalized item
recommendations to users, and/or to supplement item detail pages of the
electronic catalog with lists of related items. In one embodiment, the
table is used to provide session-specific item recommendations to users.