A system and method is provided for automating placement of orders from a catalog that has been JumpCode enabled by inclusion of bar codes. A sequence of additive bar codes uniquely identify each item available from the catalog. A scanner is used for designating items from the catalog by scanning the identifying sequences of bar codes, which include at least a bar code element that uniquely identifies the catalog and the page of an item, and a further bar code element that uniquely identifies an item among the other items on a page, using a common reference scheme that is applicable to each page. This combination of bar code elements is a JumpCode, and JumpCodes for the items scanned are grouped into orders by affiliate and sent to the respective e-commerce sites of each affiliate, which are designed to handle orders from the catalog. The web sites generate shopping carts from the orders and appropriate URLs are returned to the user, who can use a browser to complete the order by direct communication with the respective web sites.