Method of preparing single-layer or multilayer color and/or effect films comprising a color and/or effect layer, by (1) continuously applying a component amount of a basecoat material (A) by means of a directed application technique to a carrier, the applicator (1) and the carrier being in relative motion with respect to one another, to construct a portion of the color and/or effect layer, (2) at least once, continuously applying the remainder of the basecoat material (A) and/or a basecoat material (B), which is different than the basecoat (A), to the component layer (1) formed by an application technique (2) which in the resulting component layer (2) induces no arrangement of the pigments in a preferential direction, the applicator (2) and the carrier being in relative motion with respect to one another, to further or fully construct the color and/or effect layer, and (3) drying or partly or fully curing the color and/or effect layer.