An interactive virtual model of a physical storefront can be presented to a shopper within a user interactive interface of a computing device remotely located from the physical storefront. At least a portion of the organizational structure of the interactive virtual model can be identical a portion of the organizational structure of the physical storefront. The organization structure can varies from storefront-to-storefront of different physical storefronts, each being related to a different interactive virtual model. A change involving at least one physical object within the physical storefront can be sensed. Responsive to sensing the change, a virtual object presented in the interactive virtual model can be changed so that the change to the physical object occurring in the physical storefront is reflected in the interactive virtual model and is shown in the user interactive interface.