A notification and response system utilizes an administrator interface to transmit an attendance messages from an administrator to a contact devices for guardians, employees, and students associated with an institution. The system comprises a dynamic information database that includes guardian, employee and student contact data, priority information, and response data. The administrator initiates distribution of the attendance message based upon grouping information, priority information, and the priority order. The message is transmitted through at least two industry standard protocol simultaneously to groups of guardian, employee, and student contact devices based upon priority information. Once the attendance message is received by the guardian, employee, or student contact devices, the guardian, employee, and student contact devices transmit a response through the industry standard protocol back to the dynamic information database.